Tuesday 29 April 2014
EVALUATION- Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
When looking back at the preliminary task I feel like my
final product has progressed and developed in quality and expectation
comparison to the product of the preliminary. This is because since completing
my preliminary task, I have conducted significant amounts of research into
areas such as user targets, colours and fonts, and a range of other existing
media products of the same type. With this it had given me a sense of direction
as to which my final product should follow. This has taught me the necessities
of what should be included into my magazine and what I need to consider such as
conventions. For example the typical reader research taught the features that I
must include in order for my product to effectively engage with my desired
audience target. Also the analysis of existing products gave an idea of how
other successful music magazines have been constructed, highlighting the
similarities amongst those products which I can then in cooperate into my own.
I have also learnt the importance of planning in order to
obtain a high quality final product. This is because unlike the preliminary
task, before I went onto producing my final magazine, I ensured that I went
through certain planning stages to allow the outcome of the production to be
smooth. For example I made sure that I had a wide range of photographs to
select from and had made mock up pages which gave me a visualisation of what my
final product could like. I found this very helpful as it pointed out some errors
in the way I had constructed my page allowing me to re-edit the layout and
arrangement of my pages. Another aspect of the planning stage that I found
extremely important was the user feedbacks. This is because I was able to learn
what my potential audiences views are on my proposed designs and plans for my
final product. Therefore looking back from the preliminary task right to the
full product, I have learnt to use research and planning to advance and make my
magazine better and improved.
I have also learnt how to use new technologies and more
suitable software’s/programmes since the preliminary task. The use of these
programmes such as Photoshop and InDesign has showed my progression in
technological development and my ability to use them efficiently. Unlike my
full product, my preliminary task uses basic images; fonts and text which makes
it look amateur. I also constructed the preliminary task using Microsoft
PowerPoint which is not design based software. This therefore means that editing
tools and manipulation tools were not available, making it difficult to correct
and alter and errors. Overall I feel like over the duration of the project I
feel like I have learnt a lot from my preliminary task as my final product has
been advanced exceedingly in comparison to it.
EVALUATION- How did you attract/address your audience?
In order to draw awareness and attract my audience to my
product, I made sure that my audience would be able to access and stay in
contact with the magazine in a range of places. By this I mean that I applied
the theory of convergence which allows the audience to interact with the
magazine brand via different ways and will cause my magazine to remain relevant.
I was able to show this on my front cover by placing the icons of the most
popular social networking sites such as Twitter, Facebook and Instagram. I reckoned
this to be a very significant way to address my target audience because young
people are commonly entertained and seen to be frequently engaged to social
network sites therefore it suggests to the audience that they can be kept up to
date with musical information. Adding on to that, convergence allows the target
audience number to grow as social networking is a cheaper and faster
alternative to spread information and advertise the magazine.
Another way in which my product is able to attract its
audience was by including “freebees” and posters. Due to the fact that my
target audience are mainly unemployed students, by giving away free items it
would increase their interests into the magazine because they will feel as if
they are gaining more than what they are paying for. For example my magazine
states that it includes free posters and give away ticket to concerts. I think
by doing this it will attract the audience as they feel comfortable and will
initiate a sense of excitement. As well as this the price of the magazine is
not too expensive will persuade and encourage the audience to purchase the
magazine.
The choice of images and colours is another way my product
is able to attract the audience. The main images are meant to represent
musicians and dominant figures within the music industry. This will attract the
audience as they feel some recognition towards the magazine as they familiar
with the faces. By using a “star”, it will help with the promotion of the
magazine as it gives the young audience something and someone to admire.
Contrasting and bold colours such as reds, yellows and greys are found
throughout my magazine as it causes the pages to stand out. I found the use of
certain colours and fonts as an efficient mechanism to attract the audience as
young people tend to prefer striking images, colours and style to mass amounts
of texts.
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